Get smarter, sleep better, and achieve success by watching the GRSM ADvice Vlog!
Thinking of launching a sweepstakes or contest online?
This is a powerful marketing tool if done right.
But between prize disclosures, official rules, and state law traps, it’s often done wrong.
Flash giveaways and social sweepstakes drive traffic, but one misstep can trigger State AG inquires, FTC scrutiny, or costly class actions.
In this 5-minute GRSM ADvice vlog, John Allaire breaks down the essential dos and don’ts so your promotion drives engagement, not enforcement!