The timing was unbelievably ironic.
Earlier this week, five ecom industry leaders were on a Zoom call casually brainstorming about doing a vlog on the FTC’s Click to Cancel Rule.
And suddenly, like a fierce lightning bolt out of the blue, actual breaking news hit the Internet!
A federal appeals court issued a powerful decision against the FTC and vacated the Rule in its entirety!
The leaders from GRSM and Solvpath quickly analyzed the decision, collected their thoughts, and then hit the “Record” button.
For sure, this is good news for subscription retailers who weren’t paying attention and weren’t prepared!
But also for sure, the AGs in California, New York, and other states will now step up aggressive enforcement of their subscription billing laws!
So here’s more good news, there is a straightforward path, i.e., Solvpath, to comply with these laws while increasing revenue!