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Jennifer L. Orendi

Senior Counsel

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Jennifer Orendi advises clients on protecting and enforcing their brands while navigating complex advertising and regulatory risk. While representing clients across an array of industries, she is passionate about assisting consumer-facing companies, physicians, and emerging growth brands, particularly in the beauty, aesthetics, skincare, and wellness industries, and she serves as a trusted advisor to founders and in-house teams on trademark strategy, dispute resolution, and brand protection.

Jennifer’s practice emphasizes trademark and intellectual property litigation, complemented by global trademark prosecution and advertising and marketing counseling. She represents clients in federal and state courts in disputes involving trademark infringement, trade dress, unfair competition, false advertising, and related claims under the Lanham Act. She also manages domestic and international trademark portfolios, including clearance, prosecution before the USPTO and foreign trademark offices, and coordinated enforcement strategies.

In contentious matters, Jennifer develops strategic, business-focused approaches aimed at efficient and favorable resolution, including early case assessment, dispositive motion practice, and negotiated outcomes. She regularly advises on brand enforcement, cease-and-desist strategy, and online and marketplace infringement. Her practice further integrates advertising and regulatory counseling, including claim substantiation, FDA and FTC compliance, and pre-publication review, positioning clients to defend their claims and brands under scrutiny.

Working with clients in highly regulated and innovation-driven industries forms a core component of Jennifer’s practice, with a particular focus on beauty, aesthetics, skincare, and wellness brands. She collaborates closely with founders, in-house counsel, and medical professionals to develop and protect brand identity and respond to competitor challenges.

Jennifer’s prior experience in pioneering neuroscience laboratories informs her work with innovative companies and expert witnesses, bringing a strong scientific foundation to complex legal and technical issues. Known for a strategic, detail-oriented approach, she is valued for translating complex legal and scientific concepts into practical guidance for business stakeholders.