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There’s a lot of horrible advice out there about trademarks.
Some people say “launch your product, see if it scales, and then apply for your trademark.”
Why is this horrible advice? We’ve seen what happens.
For the past several months, we’ve seen countless companies discover that, after they sent product labels to foreign manufacturers, bad actors sneakily applied for their trademark and then knocked them off with counterfeit products – with the bad actors telling Amazon et al that they’re the true owner of the trademark.
Not only is your advertising spend wasted and brand reputation crushed, but you’re facing massive aggravation and attorney time to get things fixed.
Do not make this mistake!
In this two minute video, Howard Shipley quickly breaks down what you need to do.
For info about building your business on a strong foundation, check out the E-Commerce Legal Guide.
For info about GRSM’s Advertising & E-Commerce practice, contact Damon Wright.