Consumer data can be one of a business’s most valuable revenue-generating assets, but when used incorrectly, it can be the fastest route to regulatory attention, class actions, consumer complaints, or platform bans.
In an article published by Results Magazine, a publication serving the direct-to-consumer marketing industry, Gordon Rees Scully Mansukhani Senior Counsel Matthew Loffredo reviews the importance of transparency and consent to ensure trust between a business and a consumer and compliance with the law. Informing users of any changes in the use of their data and including an opt-in cookie banner pop-up on a business website can allow businesses to feel confident when leveraging visitor data.
Loffredo helps retail brands, online advertising platforms, and consumer data driven businesses, including lead generators and AI tool providers, with business transactions, privacy law requirements, and other regulatory compliance. His diverse work experience includes a prior career in the information technology industry, prior experience handling data breaches across the United States, and most recently serving for several years as in-house counsel for a publicly traded social media management software platform.
Read the full article in Results Magazine.