Gordon Rees Scully Mansukhani Los Angeles Partner Reid Dammann and San Francisco Associate Kati Pimentel Vargas authored an article titled “Consent is the new cookie,” published in Daily Journal.
The article covers the evolving legal landscape surrounding passive website tracking technologies under California and federal privacy laws. It highlights how session replay scripts, behavioral analytics, and embedded trackers, once considered standard web features, are now potential legal liabilities if used without obtaining clearly informed user consent.
Dammann focuses his practice on intellectual property, internet, and technology law. He represents clients in both the procurement and enforcement of intellectual property. He also has experience handling privacy, data breach, cybersecurity, HIPPA, first amendment and media rights, advertising, marketing and promotions, and digital media matters. He handles intellectual property cases, primarily involving patents and trademarks, including false advertising, false designation of origin, trademark counterfeiting, trade secret, and unfair competition claims.
Vargas is a valued member of the firm’s Commercial Litigation, Cyber, Privacy & Data Security, Intellectual Property Litigation, and Artificial Intelligence practices. With a multifaceted skill set, she adeptly represents businesses in navigating complex litigation matters spanning contracts, corporate governance, fraud, data breach, cybersecurity, intellectual property disputes, and various other business torts.
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