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Maggie E. Potter


(813) 367-3207
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100 S. Ashley Drive
Suite 1290
Tampa, FL 33602


J.D., Stetson University, 2012

B.A., cum laude, Mass Communications, University of South Florida, 2006

  • Dean’s list honors and Conference-USA academic honors
  • NCAA Division I Women's Cross Country and Track Team


Best Lawyers in America® Ones to Watch distinction in Insurance Law (2023-2024)


Maggie Potter is the Assistant Managing Partner of the firm’s Tampa office and a member of the Insurance and Commercial Litigation practice groups. Ms.  Potter provides a vast array of insurance knowledge, leadership experience and claims management skills from her 18 years in the insurance industry and has a keen sense of the business of law. 

As a former licensed independent insurance adjuster and claims manager, Maggie knows client communication and timely, early case analysis are key to cost-effective management of claims and a winning litigation strategy. Maggie has devoted her legal practice to insurance defense, including extensive experience in all aspects of first party property insurance (residential, commercial, and business interruption), complex claims, coverage analysis, and policy evaluation and interpretation. Over the years, Maggie has gained considerable experience handling bad faith matters and has made significant contributions in developing and overseeing general litigation strategies and approaches to hot topics and emerging trends in first-party property cases. Maggie has experience with general negligence and premises liability defense, general civil litigation, and drafting policy forms. She handles matters throughout Florida and manages claims at all stages, from first notice of loss through trial. She also assists insurance industry partners with best business practices and claims handling.

Maggie utilizes a team-oriented approach in her practice, leading with transparency and divergent thinking to develop a long-term strategy to bring about the best resolution for her clients based on their business goals – whether that means an early, strategic settlement or an aggressive trial defense. Maggie’s background in marketing and experience as both a litigator and insurance adjuster provides her with a 360-degree vantage point when working with her clients on everyday challenges and complexities in insurance defense. She enjoys working with her clients to troubleshoot matters and develop effective solutions to achieve desired outcomes.

A Florida native, Maggie is a licensed instructor with the state of Florida and actively uses her years of experience and knowledge to provide training and continuing education courses to her clients and colleagues both on an individual as-needed basis and at annual industry conferences and functions across the country. She frequently presents seminars on a variety of topics, including case law and legislative updates, first-and third-party bad faith, insurance coverage, negotiations, and ethics.


  • Florida
  • U.S. District Court, Middle, Southern and Northern Districts of Florida


  • Association of Professional Insurance Women (APIW), Tampa Chapter
  • Claims and Litigation Management Alliance (CLM)
  • Florida Defense Lawyer Association (FDLA)
  • Hillsborough Association of Women Lawyers (HAWL)
  • Tampa Bay Chamber of Commerce
  • Florida Bar
  • Catholic Lawyers Guild and Sacred Heart Church
  • Association of Corporate Counsel Sponsor, 2022-2023
  • Hillsborough Bar Association
  • Thirteenth Judicial Circuit, Unlicensed Practice of Law Committee, 2010-2016
  • Windstorm Insurance Network, 2008-2018

Community Involvement

Maggie proudly serves on the Board of Directors for the PACE Center for Girls, Hillsborough. She is also on the Leadership Board and serves as Philanthropy Committee Co-Chair for the Association of Professional Insurance Women (APIW), Tampa Chapter.  Prior to commencing her legal career, Maggie oversaw the inaugural City of Clearwater’s Pennies for Pinellas marketing and public relations campaign to renew the one percent sales tax that funds capital projects that improve quality of life and enhance the community, and created visual content for the program that can still be seen throughout Pinellas County.