Gordon Rees Scully Mansukhani Partners Reid Dammann, Quyen Le, and Hannah Brown Goehring, with Associates Donald Hageman and Jasir Soomro, successfully secured a favorable resolution for a military tent supplier in a complex trademark infringement dispute involving keywords in Google’s online advertising platform.
The legal dispute arose in the Northern District of California, where the plaintiff, a competitor in the military tent market, filed a federal trademark infringement complaint. The plaintiff accused GRSM’s client of engaging in counterfeit practices and federal unfair competition, alleging that the client used the plaintiff’s trademark as a search term in their Google Dynamic Search Ads campaign.
Through strategic negotiation and a robust legal defense, the team successfully mitigated potential exposure and secured a favorable settlement that aligned with the client’s business objectives, ultimately resolving the trademark dispute.
This result demonstrates GRSM’s Intellectual Property Litigation practice’s ability to handle complex trademark disputes, leveraging its skilled litigators and deep IP experience to safeguard clients’ assets and provide tailored solutions.